Hip Hop

Beats carry the Swizz project from start to finish

If producer albums were rated on the production alone, Swizz Beatz’ Poison would get a 5 out of 5. The producer combination of himself, AraabMUZIK, Gian Bravo and Bink!, not to mention co-EP J. Cole, crafted a series of beats that play well off of each other to seemingly produce separate elements of one cohesive vibe. The playlist goes from one neck breaker to the next and while each song has its own sound and feel, the transitions feel right.

Unfortunately, more elements go into producing a great album than the actual production, and the lyrical highs of this project make the lows jump out like a red stain on a crisp white tee. On its own, “Come Again” with UK’s Giggs is a fine track, but following the fire, Lil Wayne-assisted single, “Pistol On My Side (P.O.M.S.),” Giggs’ limitations as a rapper are exposed. It’s much more enjoyable hearing Weezy repeat “pistol on my side, trigger finger on the job” than it is to hear Giggs say “man” every line.

The same juxtaposition is presented when Jim Jones’ “Preach” attempts to follow “Something Dirty/Pic Got Us” with Jadakiss, Styles P and Kendrick Lamar. Swizz pulls prime Capo out of Jimmy on an enjoyable track, but classic Kiss and Ghost back-and-forth bars are unparalleled. Young Thug has to try, and ultimately fails, to follow consecutive tracks by Nas and Pusha T with “25 Soldiers.” The lyrical shortcomings aren’t knocks against any of those artists, as the aforementioned are all tough acts to follow for even some of the greatest rappers. It is, however, a knock against an otherwise solid body of work composed by Swizz.

Overall, Poison is an enjoyable listen and the highs are good enough to carry listeners through the duration of a short 10-track, 33-minute whirlwind. You might be too busy trying to process something from a previous track to even notice the sub-par lyrics and lazy hooks on a few songs. If not, the beats are also a nice distraction to keep your head nodding. And ultimately, that’s what you listen to a Swizz Beatz project for.


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